Silver Remains Most Popular New Car Color
Silver continues to be the favorite color for new cars in North America. 2009 Survey results show that 57% of new cars sold this year have been either silver, black or white.
This year is the ninth in which silver has been the most popular color for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Technological improvements in paint and spray technology have enabled car makers to significantly expand their paint palettes.
Although silver, black and white remain firm favorites with new car buyers the Ford car company have had succes with varied eye catching colors including Molten Orange and Grabber Blue. There is a new, compact Ford Fiesta due to arrive in the US in 2010 and this will be made avaiable in a range of much brighter, vibrant colors including bright green and red as well as the popular silver, black and white.
There is much more color variety in Europe where the small car market is very strong with 37% of vehicle sporting red, green, brown and blue paintwork.
Auto manufacturers have also become far more interested in making their interiors more attractive by using accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.
Its well known that different colors can have a psychological influence. The color red is believed to be stimulating, improving circulation and attentiveness whereas blue is thought to be calming and soothing. There is some debate among psychologists regarding the effects of color therapy.
It’s interesting to note that around 15 years ago the most popular color was green with only 1% of new cars in silver. Color fashions can change with the wind making it near impossible to predict the next hot trend.
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