Will You Ever Order Your Takeaway Online?
One of the initial things that goes through your mind when you consider ordering a takeaway is having to phone through and pick it up. However, as the internet becomes a bigger part of your everyday life, the way you order your take away is beginning to change.
A fairly new name has now started to become a bigger player within the food industry. The name of the company is Just-Eat and they give you the ability to order your takeaways via the internet. Within the last few months, a deal with Just-Eat was created selling 30% of their company for ?10.5 million, the biggest deal in the food sector since the start of the current credit crunch.
The owners of Just-eat have said that the money will be used to fund their new advertising campaign which is being launched near the end of this year. The deal should also make them be considered more highly within the indsutry, making the job of reaching their target, of 8,000 signed up takeaways, alot easier.
So far business is going well for the company as they turnover around ?3 million every year within the UK, however, that’s not enough for them. A deal has already been struck with a couple of Canadian entrepreneurs who wanted to set up a Canadian version of the site. The 2 sides have created a deal for a 50/50 split of the profits, meaning that within a few months, Just-Eat is going to be an international company.
Although you’d think they would like to take it slowly to begin with, the guys over at Just-Eat are looking to expand even further around the world. They are currently hoping for a version in Norway and then if things go well, possibly an American version.
With the way that they are heading, we may all soon be ordering our cheaky pizza online rather than phoning up, I just hope their website will handle the huge amounts of traffic.